A little about me...

Since I was able to walk, I've had a passion for art. This started with simple sketches as a kid, paintings and songwriting, to now having 15+ years of experience in the Corporate Creatives / Marketing world. From Retail Package and Display Design, to Product Photography and Videography, to Social Media Management and E-commerce Optimization, I've had experience in the many areas of Creatives and Modern Marketing.

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I believe that most people with experience and the proper skillset, can churn out great looking creatives... but the secret sauce is in the details and the story being told. This is something that I pride myself on developing with brands, and filtering through to my teams. Nice content is always great to have in bunches, but what is the message being told? Does the content hit the key points while also falling within our branding standards? How will the end user digest this content in the ever-changing, fast paced e-commerce space?

Whether it's a full on top-down brand strategy revamp, or a single product optimization, the same amount of attention to detail should be shown throughout each project and campaign. With personal hands-on experience in all areas of Creatives, this has given me a huge advantage in managing creative and marketing teams. Understanding the ins and outs of each person's role on a team, is crucial to leading the group, motivating, and pulling everyone on board with one single vision.